MEDIALE: A student-run creative lab. Each year at Hamburg’s BMK, media design classes compete to define the event’s visual identity. And to tell you from the beginning, me and my team – We did it!
To win, we had to go beyond just a logo. We built Mediale’s entire identity – crafting videos (like the one on the top), shirts,…
…tote bags,…
… wristbands, aaaaaand…
… posters. And yes, that meant developing a razor-sharp claim too. A litte peek at our style tile’s condensed version below.
