MINI – the art of packing maximum driving joy into minimalist bodies. A cult brand proving size isn’t measured in centimeters, but in grins per kilometer

My job: Imagery that fits as precisely as a MINI in a parking spot. I hunted stock photos through forensic filters, trimmed lifestyle shots to pixel-perfection, and crafted custom visuals – from header graphics to cookie banners that don’t sting. Translation: I made the website feel like a MINI drives: quick, alive, unapologetic.

Digital rollout: Assets in action on MINI’s site, shining like factory-fresh rims. Hero images to micro-icons – everything sits tight. Sleek, focused, and engineered to turn heads.

BMW Financial Services – where numbers flow as elegantly as a 5 Series on the Autobahn. The art of making loans feel less dry, more M8 Cabrio sexy.

My mission: Rescue the intranet from its corporate Stone Age. I engineered gradients that soften financial data like dawn light on glass towers. Moodboards? Check. Color systems translating ‘interest rates’ into ‘ambition’? Done. I gave spreadsheet demons a graphic Feng Shui reboot.

Gradient unleashed: On the website, it flatters charts and buttons like Nappa leather on sports seats. From login screens to dashboards – every pixel breathes the palette I mixed. Vibe: sharp as a quarterly report, fluid as torque.

Vodafone – the giants flooding cities with 5G while cafés buzz about spotty reception. Brand core? Connecting data and humans. No bridges required.

My happy place: I hammered out contest assets for Vodafone Happy – email banners that hook clicks like midnight snack ads, app pop-ups that make data kraken grin. Crunch time? When ‘Win Now!’ copy in 14 languages bounces across 72dpi screens.

Screen glow: Assets in Vodafone’s Happy App, triggering dopamine hits like free premium subscriptions. Push notifications to highscore boards – all built for thumbs that scroll tired but play to win. Stress-tested in low-signal zones.

SIMPLIE: WHERE HAIR IS THE NEW CURRENCY. THIS BRAND’S ON A METEORIC RISE—FASTEST-GROWING IN EXTENSIONS, FUELLED BY CUTTING-EDGE TECH AND A LEGION OF OBSESSED FANS. THE NEW BIG PLAYER? ALREADY HERE!

MY ROLE: DESIGN OVERLORD. SOLE IN-HOUSE CREATIVE. ALPHA AND OMEGA OF AESTHETICS. I RESURRECTED THE VISUAL IDENTITY FROM THE GRAVEYARD OF BORING—COMPLETE WEBSITE REBIRTH, CI SO TIGHT IT HURTS. THEN CASCADED THAT FIRE ACROSS…

…PRINT COLLATERAL THAT SCREAMS PREMIUM BEFORE YOUR FINGERS TOUCH THE STOCK. PACKAGING THAT’S A TACTILE FLEX. SOCIAL MEDIA ASSETS THAT STOP THE SCROLL AND KANÄLE I DIDN’T JUST MANAGE—I COMMANDED. WHEN YOU’RE THE ONLY HIRED GUN, EVERY BRIEF IS YOUR BABY. EVERY PIXEL, YOURS.